Powerful Partner: A Case For Women

Listen to Susan’s Story

From an early age, Susan was taking a stand. In high school, she was voted “most likely to be killed picking up beer cans on the side of the road” because of her drive to take care of the environment. 


Susan built an ad agency that she ran for years and later went on to build some of the most iconic lawyer marketing campaigns. Today, she runs a company she co-founded with her daughter, A Case for Women.


As we listen to her story, you might notice that there’s a thread in all of her work: she’s always taking a stand for something. For Susan, running a business is an outlet for affecting change in the world. 


Join Luke and Susan as they go on a journey of overcoming limiting expectations around gender, what retirement might look like for someone who has a never-ending pool of ideas, and discovering what it meant for validation to come fully from within.

Business Spotlight: A Case For Women

This conversation highlights A Case For Women and what they’re all about. The goal of this conversation between Luke and Susan is to help listeners like you understand if what Susan’s company has to offer is something that would benefit you or someone you know.

Listen in to Luke and Susan’s conversation as they discuss who A Case For Women is best suited to help, who they really aren’t good for, and why a law firm may or may not want to hire them.

About A Case For Women

A Case For Women is the only women-owned and women-focused marketing company in the legal industry. A Case for Women efficiently delivers signed, qualified plaintiffs through its proprietary data-driven advertising, 60-person intake department and signature brand. ACFW offers digital marketing campaigns, full intake services, and plaintiff follow-up communications.

A Case for Women has worked with all of the leading plaintiff law firms in the U.S. and has developed a reputation as the go-to marketer for high quality case acquisition. ACFW consistently delivers signed cases that are thoroughly vetted, resulting in less than 5% attrition rate.

What We Like About A Case For Women

Quality messaging is at the heart of A Case For Women.

Everything from the messages they’re sending through ads to the way they talk to potential claimants on the phone is done with care and consideration.

What so many lawyer advertising misses is that not everyone responds to the same message. And A Case For Women meets the needs of many Americans who are going unserved because no one is speaking to them.

We also appreciate the focus they place on quality relationships so that potential claims are being thoroughly vetted. With a well-founded relationship, these people are represented well throughout the entire process. Low attrition rates are a very good sign of a meaningful relationship being established with the people lawyers are representing.


Learn More or Contact A Case For Women

If you’re thinking “Yeah, I’d like to speak with this team” or want to check out more information on the work that they do, go to www.acaseforwomen.com.

You can also purchase a copy of Susan’s book on Amazon.